The name of a story can be the deciding factor when it comes to whether or not you will read an article. This is why marketers are always looking for new ways to make headlines more addictive. In this blog post, we’ll share 5 methods that marketers use in order to get people hooked on their story names.
Number One: The Power of the “What If?”
The power of a what-if is undeniable. It has been said that people are more likely to do something if they can imagine themselves in it. This also holds true for marketing strategies, as marketers often use curiosity and suspense to make headlines even more tempting than before. They play on your emotions by asking you questions such as “What would happen if she met her Prince Charming?” or “How will things change now that he’s gone?”. Marketers know how powerful words like these are when it comes to selling their products so they keep them close at hand! Number Two: Stop Calling Them Headlines
Headlines have always played an important role in marketing. They’re crucial for grabbing the attention of your target market as they read through their social media feed or scroll up and down websites, but traditional headlines just don’t cut it anymore. With this new generation we’ve hit a point where people are more interested in not only what you have to say but how you deliver that message. It’s all about story names now! Number Three: The “It” Effect You might be wondering what exactly is meant by the “it” effect? Well, there was once an experiment done on rats (yes, rat owners rejoice) which found that when two groups were shown different stimuli while one group received sugar water with food pellets mixed together and another group did not receive anything