There are many factors that go into naming a company, product or service. There’s a lot of money at stake and it can be difficult to find the perfect name for your business. What makes people trust one name over the other? In this blog post we’ll explore how you can avoid 12 sins of O names so you can create an extraordinary, trustworthy and lovable name for your organization!
The most important factor in naming a company is the actual meaning of the word. What does it mean? Is this what you want your brand to represent or stand for? If not, don’t use that name!
Avoid using acronyms like LOL and HOY because they are very difficult to pronounce and spell correctly. Remember: no one will know how to say them unless you make a video explaining it.
A good way to get an idea if people can pronounce your name well is by reading reviews on Yelp or Amazon. People who order food from restaurants should read both positive and negative reviews before ordering again, while customers should review their experience with products as well for companies such as Birchbox or Bluemercury. For Bluemercury, I tried reading reviews and people who were dissatisfied with their orders complained that the words on the products are hard to read because of unclear printing or language differences.
Keep it short! This is a good rule for Twitter handles and company names. Why? No one wants to type more than what they have too – once you’ve put in your name, all this information is redundant anyway so why add it back onto an already cluttered screen like when uploading pictures through e-mail or sending links from social media accounts?
12 Sins: Acronyms such as LOL and HOY; – Names that cannot be pronounced without being explained first (e.g., “L’Oreal”); – Names that are too descriptive, such as “Conde Nast Shopping”;
Words in the name that sound similar to other words (e.g., BD);
The prefix ZERO; and – Using numbers instead of letters where possible.
It’s important for a company or product to have an easy to remember and pronounceable name because it is what people will see most often when researching your products online. A memorable brand has more chance of being trusted which can lead to increased sales. It also makes marketing easier on social media sites like Twitter with its 140 character limit if you’re able to easily shorten your URL without using any extra characters! Remember: Clarity is key when naming a business.
Now that you know the 12 Sins of O Names, and what to avoid when naming a company or product. It’s time for some inspiration! Below are examples of names that fit our criteria:
Apple;
Adidas;
Facebook;
Google;
and – Nike.
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SIN 12: WHEN THE NAME IS TOO LONG OR CONFUSING
Many people are put off by a long or confusing name. Shorter names like Apple, PayPal and Coca Cola have to do with only two words each. The shorter the better in many cases as this is more memorable and easier for consumers to remember when they want to come back again.
Avoid using too many syllables or consonants because it can be difficult for your customers to pronounce on their own. If you’re going through naming process yourself, enlist someone who doesn’t know about the company but will read over different combinations of letters so that you’ll get feedback from outside perspective which may help clarify what might not work well with your name.
There are many different types of names to consider for your company, but the most important thing is that it’s memorable and catchy so people will want to come back again in order to see what you’ve got waiting on them next time!
KEY TAKEAWAY: Keep It Short & Simple- Shorter Names Like Apple, PayPal & Coca Cola Work Well Because They’re More Memorable – Enlist Someone Who Doesn’t Know About The Company But Will Read Over Different Combinations Of Letters To Get Feedback From An Outside Perspective Which May Help Clarify What Might Not Work So Well With Your Name (Hint: You Don’t Need A Very Unique One)
The 12 Sins of O Names and How to Avoid Them
The 12 Sins of O Names and How to Avoid Them
Oriental. This is a word, not a name for your company or product – so it doesn’t deserve the space on the front cover of your brochure! Oriental was once used as an ethnic descriptor, but now it’s antiquated. And if you’re looking for something that’s descriptive in terms of geography? Try “East Asian” instead.
Opera House. Are you trying to tell us about yourself or this building? Opera houses are typically associated with opera (which means they don’t have much value outside Europe) and therefore will be difficult for people like me who live in North America where there are no operas.
Oxtail Soup. Sounds like someone’s had a warm meal before my cold lunch! This is an example of one word where the name doesn’t match the product at all. Avoid this sin by thinking about what you are naming and how it makes people feel when they hear or see it. For instance, if your company specializes in healthy food, don’t call yourself “Sugary Lab” as that will probably have negative connotations for most people who look at your logo.
Organic Tea Company Takeaway: The 12 Sins of O Names and How to Avoid Them Unique One) Oriental Operas Opera House Oxtail Soup Organic Tea Company Westerners East Asians North Americans Sugary Lab Healthy Foods
COLLAPSE
What Makes a Name Lovable, Trustworthy and Extraordinary: How You Can Avoid the 12 Sins of O Names and How to Avoid Them Unique One) Oriental Operas Opera House Oxtail Soup Organic Tea Company Westerners East Asians North Americans Sugary Lab Healthy Foods. (blog post title).
Organic Tea Company Takeaway: The 12 Sins of O Names and How to Avoid Them. Unique One) Oriental Operas Opera House Oxtail Soup Organic Tea Company Westerners East Asians North Americans Sugary Lab Healthy Foods (description).
y hear or see it. For instance, if your company specializes in healthy food, don’t call yourself “Sugary Lab” as that will probably have negative connotations for most people who look at your logo. This is a list of the sins you should avoid when naming your business and how to go about avoiding them like we did with our organic tea company by calling ourselves ‘organic tea company’ instead of something more generic such as ‘tea store’. Organic Tea Company Takeaway: The 12 Sins of O Names and How to Avoid Them. Unique One) Oriental Operas Opera House Oxtail Soup Organic Tea Company Westerners East Asians North Americans Sugary Lab Healthy Foods (description). y hear or see it. For instance, if your company specializes in healthy food, don’t call yourself “Sugary Lab” as that will probably have negative connotations for most people who look at your logo. This is a list of the sins you should avoid when naming your business and how to go about avoiding them like we did with our organic tea company by calling ourselves ‘organic tea company’ instead of something more generic such as ‘tea store’.
